Thursday, January 21, 2010

Ajisen Ramen - Japanese noodles in Thailand

Ajisen Ramen proves that chain stores can still make decent noodles at a good price.


By Karn G. Bulsuk




Tenderloin beef ramen: 135 baht (4.08 USD)
Bottle of water: 15 baht (0.45 USD)
Ice: 5 baht a glass (0.15 USD)


Ajisen Ramen is a Japanese fast food chain selling Japanese noodles with chains across the globe, which actually makes decent noodles.

I’ve often found that noodle chains tend to taste more artificial than your traditional local family run stores, as they take shortcuts to make the same bowl of noodle over and over again, but Ajisen Ramen was a rather pleasant surprise.

I ordered the beef tenderloin ramen, which came in miso soup-based broth accompanies by cabbage, bean sprouts and other vegetables, along with half a boiled egg.

The broth was delicious and the taste didn’t burn your tongue or throat when eating it. The beef tenderloin had been broiled for so long it was soft and crumbled in the mouth. It had obviously been marinated well, for the taste of the beef itself was excellent, slightly sweet and savory.

At first, I was afraid that the noodles themselves would taste industrial. Here, they were slightly chewy and absorbed some of the broth flavour into it. The texture was good while it didn’t taste pre-processed.

It was a very good meal, and I intend to go back. The prices are reasonable, and a decent bowl of ramen starts at 79 baht (2.39 USD). For that quality, it’s a good deal, although more quantity would have been helpful as well.

There are several branches of Ajisen in Thailand, and the one we went to was on the 6th floor of the MBK shopping complex.

2 comments:

  1. Karn, how does a bowl of Japanese noodles compare to the price of a Thai soup noodle dish? Is it much more expensive or similar? Regardless it looks really tasty, even the noodles look really fresh!

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  2. Hi Miss Hatton

    Well, a bowl of noodles usually costs 25-30 baht nowadays, while ramen costs around 80 baht to 200 baht, depending on which store you go to and what you order, so even ramen is considered quite expensive comparitively!

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